PAAMARI SPRING 2025

PAAMARI is the title of the Spring 2025 collection; it means " FUEGO " in Asháninka and comes from the indigenous dialects of the Amazon, which extend across a large portion of the South American region. Fire has been a tool for hunting, regeneration, and a ceremonial instrument.

In our latest collection, EARTH was the element that narrated the power of time and the ancestral connection between worldviews and beliefs. This time, FIRE is the element that represents strength and the symbolism of transformation. It embodies the regeneration we constantly experience as we complete personal processes, heal, and start anew. It also reflects the duality of fire, which can transform the earth or create chaos through changes in the land.